Tradeoffs and Opportunity Cost

Every choice has a cost: the next-best alternative you didn’t choose. There are no free lunches.

Opportunity Cost

Definition: The value of what you give up when you choose one option over another. Frédéric Bastiat called this “what is not seen”—the invisible cost of every choice (Bastiat, 1850).

Choosing to watch TV for an hour costs you:

  • An hour of exercise (health)
  • An hour of work (wealth)
  • An hour with family (social)
  • An hour of learning (meaning)

The “cost” isn’t the TV. It’s the best alternative you sacrificed.

Why Tradeoffs Are Hard

We want everything. Health AND wealth AND relationships AND meaning AND leisure. Something has to give.

Costs are hidden. The alternative you didn’t choose is invisible. The choice you made is visible.

Comparison is painful. Acknowledging tradeoffs means admitting limits.

Common Tradeoffs

ChoiceCostsBenefits
Work moreTime, health, relationshipsMoney, career
Exercise dailyTime, energyHealth, mood, longevity
Save aggressivelyPresent enjoymentFuture security
Deep relationshipsTime, emotional energyConnection, support
Say noOpportunities, reputationFocus, energy

Cross-Domain Tradeoff Matrix

DomainTrades AgainstKey Decision
HealthTime, money, convenienceShort-term comfort vs. long-term function
WealthTime, relationships, healthPresent consumption vs. future security
SocialTime, solitude, focusBreadth vs. depth of connection
MeaningMoney, status, safetyConvention vs. authenticity

Decision Framework

1. Make Tradeoffs Explicit

Don’t pretend you can have it all. Write down what you’re giving up.

2. Compare to Your Values

Which outcome aligns better with what matters most?

3. Consider Reversibility

  • Reversible: Experiment freely
  • Irreversible: Proceed carefully

4. Watch for False Tradeoffs

Some “tradeoffs” are false:

  • “Health OR career” — Actually, health enables career
  • “Family OR success” — Success is hollow without family
  • “Now OR later” — Some investments serve both

5. Accept the Choice

Once decided, stop second-guessing. The cost is paid. Focus on the benefit.

The Meta-Tradeoff

The biggest tradeoff: optimization vs. satisfaction.

You can always optimize more. But optimization has diminishing returns. At some point, “good enough” is the optimal choice. Barry Schwartz calls this “satisficing” vs. “maximizing”—satisficers are often happier (Schwartz, 2004).


You can have almost anything. You can’t have everything. Choose deliberately.

Bastiat, F. (1850). That Which Is Seen, and That Which Is Not Seen.
Schwartz, B. (2004). The Paradox of Choice: Why More Is Less. Ecco.